On July 31, THACO AUTO and BMW inaugurated the first-ever Retail.Next showroom complex in Vietnam for BMW, MINI and BMW Motorrad brands in southern Binh Duong province. During the showroom grand opening, they also launched the BMW all-electric iX3 and i4.


Retail.Next is a new retail dealership concept for customers, introduced in 2021 by BMW Group Vietnam with the construction of the very first Retail.Next showroom complex with outstanding design, processes and digital technology which seek to bring new premium shopping experiences for customers.


Mr. Lars Nielsen, the Managing Director of BMW Group Asia noted the event was a remarkable achievement as Vietnam became one of the first markets in Southeast Asia to introduce the Retail.Next concept to customers with the opening of the BMW - MINI - BMW Motorrad showroom complex in Binh Duong.


“Whether customers are looking for a BMW, a MINI, a bike from Motorrad, or all three, we want them to have one seamless experience. It is our aim to stand out from the crowd and show our customers that we’re not just selling them a car or a bike but providing them with an ongoing experience that they will make them coming back for more," said Mr. Lars Nielsen.


On this occasion, THACO AUTO also debut new BMW electric duo in Vietnam, the iX3 and the i4. Specifically, the iX3 is an all-electric SAV model priced at VND3,499 billion. On the iX3, the electric engine is mounted at the back, which produces 282 horsepower and a maximum torque of 400 Nm. With such power, the car can accelerate from zero to 100 kilometers an hour in just 6.8 seconds, 180 km/h at maximum. The vehicle can travel up to 460 kilometers after a full charge according to the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) test.


On the other hand, the i4 is a four-door Gran Coupe worth VND3,759 billion. The vehicle's electric engine is mounted on the rear axle, producing 250 kilowatts and 340 horsepower and a maximum torque of 430 Nm. Its 80kWh Lithium-ion battery allows a trip around 455 to 484 kilometers per charge.