Recently, at the Chu Lai Office, THACO AUTO warmly welcomed the Mazda Motor leadership in an effort to develop the Mazda brand strategies and plans in Vietnam in the new phase.

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Representatives of THACO, THACO AUTO, and Mazda Motor leaderships

Mazda Motor representatives included Mr. Nakajima Toru, Managing Executive Officer of Global Sales Coordination, in charge of operations in China and ASEAN. THACO Chairman Tran Ba Duong and THACO AUTO leadership welcomed their guests upon their arrival.

At the working session, Mazda highly appreciated THACO AUTO's efforts in promoting vehicle production, strengthening research and development (R&D) activities, expanding distribution systems, and improving after-sales service quality. Representatives from the Japanese automaker affirmed the company’s ongoing partnership with THACO AUTO in the brand development in Vietnam, one of its key markets in the ASEAN region.

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New-generation Mazda models are popular in the market

On this occasion, the delegation visited THACO Chu Lai Industrial Park, especially the THACO Mazda Plant with modern, automated, and comprehensive digitally managed production lines. They also attended the New Mazda CX-3 roll-out ceremony and marked the milestone of 250,000 Mazda cars produced at the factory.

This rollout was not only a strategic step to enhance the brand, but also contributes to increasing product diversity, meeting increasingly high customer demands.

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Mazda leaders visit Mazda Binh Duong showroom

The Japanese guests then visited Mazda car showrooms in Binh Duong and Binh Tan (Ho Chi Minh City). These strategic sales points have been equipped with modern facilities, providing professional services according to global standards.

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THACO Chairman Tran Ba Duong presents souvenirs to Mazda leader

The visit affirms the long-term cooperation and sustainable development of Mazda Motor and THACO AUTO, providing customers with premium products, dedicated services, and superior experiences.

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New Mazda CX-3 roll-out ceremony took place in July 2025

In the Vietnamese market, Mazda's new generation SUV models such as: CX-30, CX-5, CX-8... are favorite choices of many customers. Among them, the CX-5 continuously protects its leading position in the C-SUV segment. With over 110 Mazda showrooms and dealerships nationwide, THACO AUTO is ready to serve customers on every journey, committed to our "Dedicated serving spirit".